(PRODUCT)REDTM: how celebrities push the boundaries of 'causumerism'

Stefano Ponte, Lisa Ann Richey

    Research output: Articles: Journal and NewspaperJournal ArticleResearchpeer-review

    Original languageEnglish
    JournalEnvironment and planning A
    Volume43
    Pages (from-to)2060-2075
    DOIs
    Publication statusPublished - 2011

    Keywords

    • Fundraising
    • Brand aid
    • Aid impact
    • Consumption

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