Bono's Product (RED) Initiative: corporate social responsibility that solves the problems of "distant others"

Stefano Ponte; Lisa Ann Richey; Mike Baab

doi:10.1080/01436590802681074

Bono's Product (RED) Initiative: corporate social responsibility that solves the problems of "distant others"

Stefano Ponte, Lisa Ann Richey, Mike Baab

Research output: Articles: Journal and Newspaper › Journal Article › Research › peer-review

Original language	English
Journal	Third World Quarterly
Volume	30
Issue number	2
Pages (from-to)	301-317
ISSN	0143-6597
DOIs	https://doi.org/10.1080/01436590802681074
Publication status	Published - 2009

Keywords

AIDS
Fundraising
Business management
Corporate social responsibility

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10.1080/01436590802681074

http://www3.kau.se/kurstorg/files/r/55E156521af4a19388QQFF6FF028/Richey%202009%20CSR%20Product%20RED.pdf

Cite this

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title = "Bono's Product (RED) Initiative: corporate social responsibility that solves the problems of {"}distant others{"}",

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T1 - Bono's Product (RED) Initiative

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AU - Ponte, Stefano

AU - Richey, Lisa Ann

AU - Baab, Mike

PY - 2009

Y1 - 2009

KW - AIDS

KW - Fundraising

KW - Business management

KW - Corporate social responsibility

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DO - 10.1080/01436590802681074

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SP - 301

EP - 317

JO - Third World Quarterly

JF - Third World Quarterly

IS - 2

ER -

Bono's Product (RED) Initiative: corporate social responsibility that solves the problems of "distant others"

Keywords

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